Outdoor Media Effectivity Tackled

OUTDOOR IS POWERFUL HIGHLY VISIBLE MEDIUM

Impact - full, larger than life displays deliver your messages in living color.
Ability to build and hold brand awareness even without television.
Mass market reach works for your clients 24 hours a day, 7 days a week.
Stand alone exposure ensure high impact without editorial distraction.
Arrest awareness delay even though television activity has ceased.
Always visible displays cannot be switched off, fast forwarded or thrown away,
Consumers who are light viewers, readers or listeners can be effectively reached.

Products can be launched effectively with visible teasers which reveal overtime.
New company images can be created using outdoor. Clever, striking, unusual, bold intriguing and impact-full creativity are standard outdoor.
Brand awareness is readily built and maintained through short copy and bold outdoor design, both directly and through subliminal reinforcement.
Consumer response can be stimulated providing a significant retail advantage using outdoor for a shop window effect at a point of sale.
Television, Print and Radio campaigns can be effectively supplemented by outdoor to arrest awareness delay and extend campaigns.
Brand loyalty can be strengthened with landmark spectaculars and long term outdoor exposure.
Specific markets and regions can be targeted and products or services can be positioned near point of purchase.

Outdoor Advertising Association of the Philippines

Advertising Board of the Philippines